I’ve been taking it for 3.5 months / about 14 weeks. After receiving it as a gift and I grew a whole cup size maybe a little more before I was 33″ around making me a 32b now I’m 34.2″ around making me a 32c I keep measuring just to make sure lol. I only used the liquid and cream I use the cream every night after my shower and use the liquid twice a day with a cup of water. And I cut out all caffeine. Also I’ve been exercising a lot more which I think is what helped I’m trying for my local nba dance team. Natureday products are completely amazing.